- Provide and operate the platform
- Process transactions and send related information
- Verify user identity and prevent fraud
- Respond to your inquiries and provide customer support
- Send administrative information and updates
- Personalize and improve your experience
- Develop new features and services
- Conduct analytics and market research
- Comply with legal obligations
1. Introduction
Horse Races Now LLC ("Horse Races Now," "we," "us," or "our") respects your privacy and explains how we collect, use, and share information when you use our platform.
2. Information We Collect
Information You Provide
- Name, email address, phone number
- Account and profile details
- User preferences and favorites
- Customer support communications
Automatically Collected Information
- Device type, operating system, identifiers
- Usage data and session activity
- IP address and log data
- Location data (GPS, IP-based)
- Cookies, SDKs, and tracking technologies
Information from Third Parties
- Analytics providers (Google Analytics, Firebase)
- Advertising partners
- Social media integrations
3. Geolocation and Geo-Targeted Advertising
Location Data We Collect
- Precise location (GPS) when permitted
- Approximate location derived from IP address
- Zip code or region inferred from device or user input
- Device-based location signals
How We Use Location Data
- Provide localized race content and updates
- Deliver geo-targeted advertisements
- Customize content and notifications
- Analyze regional usage trends
Advertising and Targeting
We use location data, including zip code-level data, to deliver relevant advertisements and measure their effectiveness. This may involve sharing identifiers and location signals with advertising partners for targeted advertising.
User Controls
- Disable location permissions in device settings
- Limit ad tracking through device privacy settings
- Opt out of targeted advertising where available
- Submit requests via privacy@horseracesnow.com
Regulatory Notice
Certain uses of location data and advertising identifiers may be considered 'sharing' under California and other U.S. privacy laws. Users may opt out of such processing as described in this policy.
4. How We Use Your Information
Note: This privacy policy contains the core sections of our privacy practices. For complete information on how we handle data in specific jurisdictions or for additional policy details, please contact us at privacy@horseracesnow.com.